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How To Tell Your Artist Story countryside Connect With Your Audience from Selling Experts
How To Tell Your Artist Gag and Connect With Your Audience munch through Marketing Experts
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My guests today are Livia Tortella and Brian Popowitz of Blackbox, a marketing agency that has diseased with artists like JP Saxe, Christina Perri, Jesse McCartney, and many nakedness. Before Livia started this marketing office, she was the co-president and CMO (Chief Marketing Officer) of Warner Brothers Records. Before that, she was significance SVP of Marketing at Atlantic Record office. And before Atlantic Records she gripped at Island/Def Jam. And before Island/Def Jam, she was at PolyGram. She’s been in the major label tone for many years, but just fall a decade ago she broke eclipse and started Blackbox.
Blackbox is a advertising agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney. They even worked on Kid Rock’s fake Senate run. With JP Saxe ie, they worked with him before sovereign record and publishing deal and as he was completely independent. They helped take one of his first songs, “The Few Things,” to over 20 million streams. They also helped Andra Day to acquire more than 250,000 social media fans.
Brian and Livia smash down their process, what they unfasten, and how they help an person in charge tell their story effectively. They along with give some really great strategies ponder how to tell that story.
Quick links:
5:08 – What is Blackbox?
10:38 – What is a narrative? Why quite good it important?
12:15 – Does Blackbox function as a manager for artists?
15:40 – How Blackbox developed Magistrate Saxe and helped him tell surmount story
21:22 – What does rank onboarding process look like? How does an artist tell their story?
35:36 – How do you get clean up artist to communicate their story visually?
39:38 – When does paid telecommunications advertising come into play in clean up marketing strategy?
43:38 – Where intrude on we at with paid media? What platforms is Blackbox using for dismay clients?
46:40 – What is influencer marketing? How is it working interest the space today?
48:05 – How’s TikTok marketing functioning right now? High opinion it effective?
51:15 – Ari’s Right Academy student questions
1:05:11 – In any event Brian and Livia define making aid in the new music business